About the Workshop

Faced with intense competition and constant changes of customer demands, banks and financial institutions today have to incorporate innovative ideas to market their products and services to attract and retain customers. Aggressive technology advancement coupled with escalating customers’ expectations, has become more crucial for industry players to develop innovative products and marketing capabilities to achieve business profitability.

Brought to you by The Banking Academy, this highly interactive and ’progressive’ 2-day workshop provides you with unique opportunity to learn and discover from a corporate, retail and investment banker who comes with wealth of conventional and Islamic credentials.

You will be exposed to proven methods on estimating market potentials and establishing current customer needs.  You will gain an in-depth appraisal of the most challenging issues and risks facing new financial product developers today, including the need to collaborate internally and perhaps externally with global partners in a highly regulated and competitive marketplace.

Key learning take-aways

The workshop is customised for you to develop proven strategies and techniques in:

• Generating new ideas and strategies for both the conventional and Islamic market
• Understanding what your customers really want
• Managing the financial and reputational risks of product innovation
• Keeping projects on tracks, on budget and on time
• Planning and executing a blockbuster launch
• Collaborating with prominent and successful global partners
• Maximising your chances for success 

Those who have benefited from Warren’s workshop previously include:

• Korea Banking Institute
• Standard Bank of South Africa
• KBC Bank of Belgium
• AIM Global Investment Management
• Hammod Suddards (Law firm)

Who should attend

The workshop will customised to provide strategic insights for Chief Innovation Officers, Chief Marketing Officers, Directors, Vice presidents, Heads of department and Senior Managers who have responsibilities in these following areas within the banking segments of:

• Product development, product innovation, product management, products and strategy,
• Retail assets, retail banking
• Consumer banking, consumer finance, consumer products
• Personal banking, personal finance, strategic planning
• Marketing, CRM, branding
• Islamic banking, Islamic product development
• Cards, mortgage, loans, insurance

 

Register before 26 September 2008 and enjoy a discount for banks and financial institutions.
 
Secure your seats today. Please contact Sharmilee Sagadavin at ssharm@theasianbanker.com.